Natalya Latyeva: “We’ll present the best developments of floriculture, gardening, landscape design and horticulture”

Even today it might be impossible to imagine the Flower & City Exhibition without the ecological educational project of the Floriculture Pavilion (VDNH). This year visitors of the exhibition will be able to become participants of a three-day Practical Gardening Forum, which includes a series of lectures on plant cultivation agricultural techniques, and new cultivars of fruit and small-fruit crops given by leading specialists of international fame. Also, the Flower Kitchen Program will be presented during all three days of the exhibition. Natalya Latyeva, head of the project, told about its essence.

—The Floriculture Pavilion has been one of key participants of the Flowers International Exhibition for several years. What program do you present on the venue?
—We introduce an essential and currently relevant program, that's the main thing. Historically, the Floriculture Pavilion of VDNH has been an innovative exhibition and information centre of the industry, a communication centre of floriculture and ornamental gardening for Russia and CIS. It has always served as a sort of professional club for those who engage themselves in greening and beautification.
So, naturally, in January 2013, after a long break in lecture activity a new ecological educational and social project called “The School of VDNH gardeners and landscape designers” was established in the Floriculture Pavilion. It became an basic information centre, a creative association of scientific and manufacturing communities, floriculture non-governmental organizations, as well as an open platform for everyone who was interested in opening up new horizons in floriculture and gardening.
As a result, amateur gardeners received a great opportunity to get expert answers to relevant questions, to visit lectures and workshops and to meet leading specialists and scientists from the Tsytsin Main Moscow Botanical Garden of Academy of Sciences, the Botanical Gardens of the M.V. Lomonosov Moscow State University, the Russian State Agrarian University—Moscow Timiryazev Agricultural Academy. Also they got a chance to take part in thematic exhibitions to obtain the right planting material and to put their gained knowledge into practice in their gardens and vegetable lots. And if something goes wrong, they can come to the pavilion to get free online advices.
Popularity of gardening and floriculture lessons surpassed the wildest expectations. Lectures were held full house, with 50 and more visitors, sometimes up to 150. So today the Floriculture Pavilion is one of a few thematic centres in Moscow, where one can get an expert opinion concerning growing most different plants totally free of charge.
—What has the Floriculture Pavilion prepared for visitors of the Flowers & City Exhibition this year?
—We have taken part in the Flowers Exhibition since 2015. It’s our main exhibition of the year, where the Business Program of the Floriculture Pavilion takes all three days. It’s different every year, but only one thing remains the same—only the best specialists perform here. It’s difficult to list all of them; if you are interested, you can look at the plan of events. (A complete list of lectures of the Floriculture Pavilion is presented on the website of the Flowers & City Exhibition, section “Business ProgramEd.) We’ll try to surprise our visitors with new topics, workshops, tasting events, to share the joy of socializing and new experience.
—Can anyone who feels like it become a speaker of your program? Or are there any restrictions? Who can come and speak as a lecturer?
—Only the best specialists can become speakers of our program. They are both legends of Russian floriculture and the youth—active, energetic, talented young people we are proud of and reckon on. I think, it’s a necessary and right thing to give the floor to them at such significant exhibitions.
—How is the program formed?
—The program is formed based on results of the survey held among our visitors. Topics the majority votes for, issues that are currently relevant and things that worry them the most are used as a basis. Sometimes we offer something unexpected or long forgotten. Applause in the end of such lectures is a well-deserved honor for both the lecturer and the organizer.
—Why is the Flowers Exhibition valuable to you?
—It’s the main exhibition of the year for us. It’s here where the most important meetings occur, where one can get acquainted with various specialists, including foreign ones, and talk to the public.
There is a great opportunity to promote our program and the capacity of the pavilion. It’s here where many people find out that there’s an ecological educational and social project—a program that exists against all odds.
I’m grateful to our lecturers! They spend their energy and time to show people results of many years of their work sharing their experience. And people who use that knowledge are glad and happy: they succeed! It has been noted by 95% of our learners who successfully apply the gained experience in their gardens, houses, vegetable lots; green their cities, yards; beautify their lives as well as ours. It means that people need our joint efforts.